RIT Printers and Designers Win Prestigious Award

The Technical Association of the Graphic Arts is the only global professional technical association for the graphic arts industries. TAGA supports student chapters as well, and most compete on a yearly basis for various awards at the annual TAGA conference. RIT's student chapter is comprised of students, freshman to graduate students, majoring in New Media Publishing, Graphic Media, Graphic Design, Visual Media, Photography, and more. At this year's conference in New Orleans, RIT TAGA won the Helmut Kipphan Cup for Best Overall Publication. The chapter competed against six other universities for four other awards: Best Production, Best Design, Best Technical Writing, and Attendee’s Choice. In addition to winning the Best Overall Publication, TAGA also won the Attendee’s Choice award.

TAGA’s book this year focused on the idea of accessibility. The group produced a technical journal that is accessible to not only graphic arts professionals, but also those unfamiliar to the industry. Within the technical papers, critical terms are highlighted, defined, and translated into German, French, Spanish, and Chinese to deepen understanding in relationship to the context of the paper. These words were also compiled into a glossary. The design of the journal was simple and basic to increase functionality. The book was designed to make its elements accessible to all, including technical papers, design, production.

RIT TAGA will be screen printing stickers and postcards with UV-reactive ink at their exhibit in Artistic Alley, on the first floor of the Frank E. Gannett Building. There will also be a raffle for screen printed t-shirts designed by the group. The Helmut Kipphan Cup will also be on display.