Adam is founder and principal of Adaptive Publishing, a strategic planning, consulting and engineering company with a focus on publishing and graphic communications. Adaptive Publishing works with companies to develop content management and multi-channel publishing strategies, and assist in the development and implementation of systems that enable the delivery of content on-demand.

Adam has detailed knowledge of: Printing and Publishing Technology, Web-enabled Print Production, Web-to-Print, Document Engineering, Digital Printing, Color Management, Graphic Arts Technology Standards, Web Standards, Web Development, Content and Digital Assets Management. He sees printing and publishing technology as providing the tools for communication and access to knowledge.

Adam holds a masters degree from Rochester Institute of Technology's School of Print Media and a Bachelor of Science degree in Graphic Communications Management from the University of Wisconsin-Stout.

In his spare time, Adam runs the PrintWiki Project, an open-source knowledge base of information on the printing and graphic communication industry. He currently serves as managing editor of the Print CEO, WhatTheyThinks printing industry blog.